Emerging Trends
Emerging Trends in Real Estate® is an annual series of trends and forecast publications that reflect the views of leading real estate executives. Featuring exclusive data and insights gathered from over 2,000 top real estate specialists, the report covers a broad range of real estate topics impacting the U.S. and Canadian markets. Undertaken jointly by PwC and the Urban Land Institute, Emerging Trends in Real Estate® provides an outlook on real estate investment and development trends, real estate finance and capital markets, property sectors, metropolitan areas, and other real estate issues. Read the 2025 Emerging Trends report here.
ULI Atlanta disseminates Emerging Trends in Real Estate most prominently through an annual event that presents key insights from the report. The event provides an overview of national and regional real estate trends, highlighting market shifts, investment prospects, and challenges shaping the built environment.
Over the years, Emerging Trends has evolved into a must-attend forum for real estate professionals, city leaders, and industry stakeholders in Atlanta. The discussions often focus on topics such as affordability, economic resilience, demographic shifts, sustainability, and technological advancements in real estate. The event typically includes presentations by national thought leaders, followed by regional panels that explore the implications of the report’s findings for Atlanta’s market
Past reports: